Case Study
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We were asked to create a campaign to launch the Isostar brand, Europe’s no.1 sports nutrition brand, in the UK. The client requested that we gain the names of 10,000 sports enthusiasts, and generally raise awareness to consumers of the brand. We exceeded the clients target by developing a targeted on-line advertising campaign, undertaking competitions in key sports titles and ensuring products were seen in news columns.

Subsequently, we were asked to devise a number of plans for the brand, including a value for money, road-show concept for a tour of 25 Asda supermarkets nationwide, an advertising media plan and a launch programme.