Case Study
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Viyella Home – Home Again

We are always delighted when a client stays with us – or when they return to us again, and again!

We were pleased when the MD of Faupel Home Furnishings rang up to ask us to launch the company’s ranges (more than once) and we were even more delighted when she moved to Viyella Home and approached us to launch the home furnishings collection.

We worked with a limited budget to help her create an event from conception through to realisation. Our involvement included invitation copywriting, design and printing, venue and catering liaison. Of course we also undertook press pack writing and distribution. We liaised with the media to ensure leading homes, interiors and women’s interest journalists and publications attended the event. Subsequently, we undertook media liaison, including information and sample distribution, set up competitions and ensured that the Viyella Home brand remained top of mind.