We were approached by the Best Villas Pollenca to raise awareness of their family run company in Mallorca.
We worked with them, to rebrand, assisting with copywriting and design to ensure their logo, website, direct-mail and brochure would communicate their key messages.
We also undertook a media relations campaign ensuring they had a presence in national newspapers, consumer lifestyle magazines and regional newspapers. The campaign which involved a media tour, taking a little piece of Mallorca (a hamper of Mallorcan wine, almonds, olive oil, dried figs, etc) to individual, key journalists, providing themed press releases and offering press trips. This resulted in great coverage in key titles including: The Sunday Times, Independent, Liverpool Echo, Shropshire Star and Love It!