Case Study
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Gail Porter & SEAT – Enjoyment!

As SEAT’s retained consumer PR agency we were responsible for getting the brand into the media, but off the motoring pages. Just before FHM put Gail Porter’s rear on the houses of parliament – we chose Gail as the face of SEAT UK’s National Enjoyment Campaign… a genuine, charming person to work with, Gail helped us get SEAT into media it wasn’t usually featured in, magazines like Cosmo and Boys Toys, broadcast media such as BBC Radio 2 and BRMB, as well as regional media including the Birmingham Mail and Bournemouth Echo.

We utilised a range of media tools to ensure that SEAT UK’s National Enjoyment Campaign was seen by the widest possible audience, this included photo-calls, a radio day, personal endorsement by Gail (who drove a SEAT car), appearance at the Motor Show and the Jim Clark Rally and media relations.